Central Saint Martins
MA Industrial Design
Jordan Godoy is a product designer from Seattle, USA. He moved to London in 2018 to pursue a degree in industrial design after completing his degree in electrical engineering. He grew up in Northwest USA where outdoor activities are common and has always loved cycling, hiking and rock climbing. This has instilled in him a love for the environment early-on. When moved to London he began cycling around the city to help reduce his carbon footprint and stay in shape. He found urban cycling could be stressful at times, even for experienced cyclists. This inspired him to design a product that would help make cycling safer and encourage a greener way of traveling.
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