The work was developed as a creative outcome for a college project where I had to produce a booklet about a specific Ted talk on youtube regards context about finding passion in a career. The editorial design involved providing imagery that engages with editorial text. My intentions were to conveys ideas that would support the book context; I decided to use a mono colour effect for photography because I wanted to reflect the branding colours for the Ted Talk. Mistakingly I was not aware that you should make a booklet fit with the Ted talk brand identity, but I am happy that I was able to achieve to represent a colour red to stand for the meaning of passion that the booklet is trying to inform.
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