In groups we had to research and develop a window display concept using a denim fashion brand. We chose to use Replay, and were inspired by one of their jean ranges; 'HyperFlex', and the brand's industrial aesthetic.

BA (Hons) Visual Merchandising and Branding talk about their window displays

Discussing our Window Displays. My group features at 2:41-3:20


Elastic inspired by the stretch of the HyperFlex jeans

Replay Logo repetition

'HyperFlex Stretch Your Limits'

Vinyl on Window displaying slogan relating to theme

Final Display

Repetitive composition to reflect the movement the HyperFlex jeans allow

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