The projects aim was to help us understand how to decode a brand. The brief was "If the brand diversified into an audio device" and the brand given was ZEISS which is a very serious, professional, high end quality brand that makes camera lenses and microscopes. Therefore, I came up with an idea of a glass speaker to communicate the brands values of preciseness since glass improves the quality of sound.

Research Mood Board

Shape Development

Shape Development

Shape Development

Idea Development

Idea Development

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