fruity bikes, was designed for the Vbat entry in the d&ad new blood awards 2020, frutti was designed for the city of Cartagena Colombia, which is a very lively and colourful place - which was incorporated into the designs. The reason for this city was that their is a big divide between the rich and the poor sides of the city, most jobs are on the rich side, but many of the people living on the poorer side of Cartagena have no access to transport, that's where frutti bikes come into play, they would help offer a transport route for people that need help, with special discounts for people that need financial assistance and boosting local tourism.

frutti bikes




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