Why do I want to do a brand collection shop? Because of my hobby and my major, I have always wanted to set up a brand collection shop. During my college years, I was honored to have an internship in a brand collection store in Chengdu. At the same time, I learned that in Europe and The United States, brand collection stores have become the main way of terminal retail. In China, collection stores are at an initial stage. So, I want to know more about this industry.This is a project about how to create a brand collection store. From the brand positioning, brand style, brand concept and brand value.I named it LIUGEN CHEN. The name borrows from Chinese Buddhism, and I'm not a Buddhist. But I agree with some ideas. LIUGEN CHEN is divided into two words LIUGEN and LIUCHEN . The LIUGEN are like a mirror, and the LIUCHEN is the image reflected by the mirror. We call for women to be able to do what they want to do, regardless of worldly opinions. Regardless of what others think, we expect every woman to do what she wants to do.

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