The adoption of digital technologies has led to widespread changes in consumer behaviour. From e-commerce to Artificial Intelligence, technological innovations are revolutionising consumption, especially of fashion. Yet little research has been conducted on consumers’ fashion-technology adoption. Further, research examining who intends to adopt these technologies and why is sparse. Therefore, the purpose of this research project was to assess the demographics, personality traits, attitude and motivations of adopters of emerging technologies in fashion.

Exploring the Role of Personality, Attitude and Motivation in Fashion-Technology Adoption

A poster showcasing research investigating how personality and attitudes influence fashion-technology adoption, and individuals' motivations for using these technologies.

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