Qintian
Yang

Graduate
Central Saint Martins
MA Applied Imagination in the Creative Industries

How to utilize online video series to capture 20s' novice for Musical Theatre?

#finalyear #actionresearch #audiencedevelopment #musicaltheatre #qualitativeresearch

The phenomenon of audience ageing affects different forms of performance to various degrees. To figure out the reason and possible solution, the researcher took eight young people between the ages of 20 and 30, developed a series of interventions, and tracked each person's changes for six months. The project starts from two perspectives: expanding awareness and building connections between the audience and the musical theatre participators, including performers, operators, educators and consumers. In this action research, a large number of videos were used to track and record the changes of participants. As the process going on, there are many interesting stories and experience I heard from my audience. Understanding different choices of decision-making. And learning to keep my mind open to different voices, especially the voice that I can not understand at the beginning. It's worth noting that the project is in the on-going situation. I believe it has the potential to benefit on consumer subject, performance subject, creation subject, education subject and supervision subject.