Based on the collection I have designed, this is a mock brand marketing plan for my brand WUREN including market research, SWOT analysis, competitor research, and communication strategies. I conducted secondary research on existing articles and reports to fully understand the market situation, and also primary research through interviews to draw a convincing consumer profile. The key messages of the brand are clearly stated and brand presence carefully curated based on these research.

Market situation analysis of genderless clothing

SWOT analysis of brand

Competitor analysis1

Competitor analysis2

Consumer profile

Store design

Social media presence


Media communicaiton

Influencer target

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