DWTN PARIS - BRAND MARCOMS STRATEGY, CREATION AND LAUNCH

Client : Savoirs des Peuples Brand : dwtn paris Created dwtn paris branding, visual identity, marketing communications strategy, digital presence and content (including social media and e-commerce platform via Shopify from scratch) during my contract with vegan cosmetics product development company Savoirs des Peuples in Paris. Launched brand with first product "highlighter" through a collaboration with Biotyfull Box (sold 165,000+ units). Developed KOL management strategy and partnerships with influencers through social media. Managed CRM through Mailchimp, social media, integrated comments on e-commerce platform and via emails. Implemented and managed turnover via Stripe. Collaborated with Studio Furious and Start the F Up for visual identity creation and e-commerce platform development. https://www.dwtn.paris/products/dwtnhighlighter Disclaimer : this does not include the integral content created for this project.