Managed digital advertising campaigns in total autonomy on Carrefour.fr (12.5 million visitors / month) and managed a portfolio of key partners (L'Oréal, Henkel, Unilever, Essity, etc.) via media agencies Highco & Criteo (turnover doubled in 2018 VS 2017).
Contributed daily to Carrefour.fr digital transformation (media planning & digital advertisements optimization, ad spaces negotiations).
Monitored media planning and digital advertising inventory in collaboration with digital monetization director
Developed and maintained strong relationships with cross functional teams and media agencies Highco Data and Criteo.
Developed, delivered and negotiated annual sales and marketing offers related to key account Highco (pricing, contracts, sales objectives, marketing offers and digital advertising spaces presentations, design guidelines, content marketing calendar).
Delivered regular campaign analysis reports including an evaluation of KPIs and an analysis of sales data (Google Analytics, Open Ad Stream, Google Sheets).
Contributed daily to Carrefour.fr digital transformation (media planning & digital advertisements optimization, ad spaces negotiations).
Monitored media planning and digital advertising inventory in collaboration with digital monetization director
Developed and maintained strong relationships with cross functional teams and media agencies Highco Data and Criteo.
Developed, delivered and negotiated annual sales and marketing offers related to key account Highco (pricing, contracts, sales objectives, marketing offers and digital advertising spaces presentations, design guidelines, content marketing calendar).
Delivered regular campaign analysis reports including an evaluation of KPIs and an analysis of sales data (Google Analytics, Open Ad Stream, Google Sheets).
