Client : L'Oréal Paris Digital Campaign Sample : 2019. Advertisement implemented on platform on the home page and in the hygiene & beauty category (mobile and desktop format : main thumbnail and banner). One of a large volume digital campaigns I have managed and implemented in collaboration with cross functional teams and media agencies High Co and Criteo during my time as a Digital Account Manager at Carrefour Media. Other key accounts include : Unilever, P&G, Coca Cola, Mondelez, Heineken, Nestlé... Process and data analysis not included for privacy matters. Get in touch to know further on this experience.

Managed digital advertising campaigns in total autonomy on (12.5 million visitors / month) and managed a portfolio of key partners (L'Oréal, Henkel, Unilever, Essity, etc.) via media agencies Highco & Criteo (turnover doubled in 2018 VS 2017).
Contributed daily to digital transformation (media planning & digital advertisements optimization, ad spaces negotiations).
Monitored media planning and digital advertising inventory in collaboration with digital monetization director
Developed and maintained strong relationships with cross functional teams and media agencies Highco Data and Criteo.
Developed, delivered and negotiated annual sales and marketing offers related to key account Highco (pricing, contracts, sales objectives, marketing offers and digital advertising spaces presentations, design guidelines, content marketing calendar).
Delivered regular campaign analysis reports including an evaluation of KPIs and an analysis of sales data (Google Analytics, Open Ad Stream, Google Sheets).

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