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RSPB: Tap Into Nature

#advertisingcampaign

I worked in a creative team to develop a campaign that raises awareness and prolongs a positive behavioural change which occurred during the Covid-19 lockdown. People enjoyed the parks, gardens and found peace and calm amid birdsong. However, before the lockdown, things were different. People didn’t have time to enjoy nature. We thought of a way for TFL (Travel for London) to collaborate with the Royal Society for the Protection of Birds (RSPB) to encourage people to retain the lockdown behaviour of appreciating nature.

Tube Poster

Poster promoting the awareness campaign

Tube Posters

Posters promoting the awareness campaign

Limited edition Oyster card

Profits form purchases go to RSPB charity

TFL app

Updated version showing a travel route through a park

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