I worked in a creative team to develop a campaign that raises awareness and prolongs a positive behavioural change which occurred during the Covid-19 lockdown. People enjoyed the parks, gardens and found peace and calm amid birdsong. However, before the lockdown, things were different. People didn’t have time to enjoy nature. We thought of a way for TFL (Travel for London) to collaborate with the Royal Society for the Protection of Birds (RSPB) to encourage people to retain the lockdown behaviour of appreciating nature.
Poster promoting the awareness campaign
Posters promoting the awareness campaign
Limited edition Oyster card
Profits form purchases go to RSPB charity
Updated version showing a travel route through a park
To report inappropriate content, an infringement of copyright, or to report a problem on the Portfolio platform, please contact the Digital Team
Thank you, your feedback has been received.