Worked in a creative team do develop a Halloween campaign for Habito. Owning a home is a dream that people are often afraid to realize. This fear is rooted in the thoughts that we would never pay up the mortgage or that we are paying too much. The problem is the lack of understanding because mortgages seem like scary financial concepts with words that sound terrifying. These financial concepts are hidden behind the veil of ‘ineffable’, much like the spirit of Halloween when people dress up to be something they are not. It feels as tricky as making a deal with the Devil, but with Habito, getting a mortgage would be a treat, not a trick.
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