Green Challenge is a final project for my MA degree. The project is about sustainability and with a specific focus on trying to solve the problem of Value-Action Gap. Value-Action Gap is a psychological phenomenon where people act in a manner that is inconsistent with their personal values. It occurs when people say they care about environmental issues, but many fail to take actions. I follow Double Diamond Methodology, applying service design principles and employing various tools to identify and solve the problem.
Chuan interviewed with Sofi about his final project. He will talk about topic, insights and solution to encourage more sustainable behaviours.
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