RAW TRACKS is a collection inspired by technology used in music and in garments construction. Indeed, the idea is to make garments following the principles of electronic music making process. Taking key elements of techno/electronic music such as Remix, Loop, Tension and Speed of sound and turning them into clothing features. The final garments will be constructed of high quality thus being a luxury product. Comparing the product to other fashion within the luxury market reveals a similarity in consumer demographics. The consumer is recognised to be a person who is educated and interested in the expression of the human creative skills within fashion. The consumer is anticipated to be a individual aiming to wear clothes holding intellectual value rather than for purely aesthetic purpose.
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