Duration : 5 months
Type : Group Project
My Role :
- Design research, desk research, ethnography research, and on-site interview
- Graphic design for the submission and presentations
- Led art and design direction of the project
- We also contribute the work during the research phase like an interview, mapping findings, and brainstorming.
About the project
I joined a team with international classmates (Thai-Japanese-Chinese) for a Service Design Challenge initiated by Philips Experience Design and co-organised with Service Design Days, in partnership with IBM and the Ellen MacArthur Foundation (EMF). The topic is a service to improve the heart health of people in Europe. Our team got through the final round and selected for the virtual exhibition among 8 teams
After 3 Kitchen
A competition project for Student Service Design Challenge 2020A service to improve the heart health of low-income parents who don’t have time and budget to eat healthy as prevention before reaching heart health problems
Context
A split in society whereby the most disadvantaged (the jobless, homeless, poor, uneducated, etc.) do not receive the health services they require whereas the more advantaged do. The lower a person’s socioeconomic position, the higher the risk of poor health. In the EU, one of the defining principles of its health care systems is equity of access according to need. However, this doesn’t happen in practice.
Problem Statement
Through our research, we found that many of our targets assume they are healthy only because they ‘feel’ healthy. This attitude seems to be more common when people are around ’30s. In this time, living healthy might be their last priority as they are still young and busy. They ignore reality and believe their own feelings to go on.
The concept
What if we help them eat well on a budget? We help schools to host an after school cooking club. Children learn cooking from local chefs and bring dinner home. Parents can also join and pick up children with an affordable food box. Making school and children as promoters, we provide parents with affordable, convenient and enjoyable healthy food.
Touchpoints
Cooking club / School / Ingredient box / Food box / Website / Video of cooking class