Brand Opus set the brief with the aim to create a drink that has a compelling sustainability narrative. To The core uses fruit bi-products from jam, fruit, Etc. to create a vinegar-based sparkling drink that aims to ensure people are wise and take responsibility for the resources they use by participating in environmental campaigns and helping to educate the matters to the public. The visual identity corresponds to the rotting process of making vinegar. Its humorous light actions show that although it looks and sounds rotten, the result is healthy.
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