The aim of the project is to help eDesk cancel out the dry and technical stereotype of data and online retailing. The company wants artists to produce a body of work that is thought provoking, playful and rich in visuals to capture the attention of the target audience. The illustrated outcomes are banner and header accompaniments for the eDesk website. Full of colour graphic visuals and direct representations of their accompanying text, they aim to provide an effective image summary of the data and entice viewers to click for more information.
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