'Pocky – Going Places' is a special branding campaign proposal for the Japanese snack 'Pocky'. Its convenient eating style and portable packaging makes it the prime traveling snack. This campaign hones in on its travel friendly nature and advocates the idea of taking 'Pocky' along for your travels. To elevate the packaging and separate it from potential competitors, I utilised illustration for the main graphics of the new packaging and employed hand-drawn text to feed into the campaign's adventurous theme.

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