Designing a service that aims to enhance the takeaway experience while reducing its environmental footprint. The first appearance of the takeaway business model dates back to the beginning of the last century. When CoVID-19 hit, what was an occasional tendency, became an essential activity in the food industry, especially for restaurants. While this system has turned out to be a lifesaver for restaurants, it is having a huge impact environmentally speaking. Every year in the UK, 11,000,000 pieces of takeaway packaging are disposed of, a quantity that is rapidly increasing due to the current pandemic situation. Of this amount of waste, only 1/3 is recovered, and the other two end up in landfill and oceans. By designing a service that encourages reusing instead of using, REP-EAT aims to enhance the takeaway experience while reducing its environmental impact. The project proposes the creation of delivery containers that, through their design, bring the on-site restaurant experience into consumers’ homes. Once used, these containers can be returned, cleaned, and returned to the restaurant for reuse. To make the system as simple and convenient as possible for customers and restaurants, REP-EAT will be responsible for the cleaning and return of the packaging. For the returning process, the project will propose partnerships with the main food delivery companies in London such as Deliveroo and Uber Eats. As takeaway services operate in specific city zones, the new service will establish different cleaning spots throughout the city. When a customer is ready to return containers, a courier will collect and deliver them to the closest cleaning spot. Through this project, restaurants are able to differentiate themselves within the marketplace while meeting their sustainability goals.
Tootoomoo's takeaway collection
Tootoomoo is one of the best Asian restaurants in the Islington area. Its low lighten environment and dark tableware make all the difference. REP-EAT's proposal for Tootoomoo aims to allude to both the design of the restaurant's tableware and its circular corporative shape. When designing its takeaway food packaging, each part of the container needed to have a second function once opened. With this case study, REP-EAT also aims to enhance the dining experience when ordering takeaway food by paying attention to small details. In Asian tableware sets is quite common to find a chopstick holder as an essential part of it. REP-EAT gets inspiration in this product to find the second functionality to Tootoomoo's soja bowl lid.
Hill&Szrok's takeaway collection
Hill&Szrok is a butchery and a restaurant placed in the heart of Hackney. Everything this establishment does, celebrates the very best of artisanal British product that has been produced consciously and sustainably. During the first lockdown, they decided to keep opened not only the butchery but also the restaurant. The takeaway system allowed them to do so. Currently, they have decided to use whole local as a butchery and do only deliveries when selling their menu. The proposed takeaway collection for Hill&Szrok has two elements; a box that, thanks to its side holes, can cover all the dishes on the menu and a wine vase, required by the establishment. For the restaurant, it is important to have the possibility to sell wine in a nice glass during the Saturday market. They are sure that by using this product the profits generated by their takeaway business model would increase.
Big Mamma's takeaway collection
Big Mamma is a group of restaurants that aims to create a complete Italian culinary experience the moment the customer enters. For them, it is important to differentiate themselves in the market. That is why every detail of these restaurants is thought out to the millimetre, from the waiters' attire to the design of the tableware. REP-EAT intends to traNsfer this premise. The proposal consists of two types of containers: the 'pasta bowl' and the 'pizza box'. The lids of these containers can be placed underneath creating a bottom plate that helps to move clients’ culinary experience away from the current takeaway one. In addition, Big Mamma takeaway containers bring the iconic patterns of traditional Italian tableware.
REP-EAT; the service
Video that shows the service behind REP-EAT
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