Kevin Germanier is an emerging designer who is celebrated for his sustainable designs and explosive use of colour and beading. Through this art direction project I proposed how through a multi-platformed campaign Germanier stratigically increase client base, cultural capital and develop a clear brand identity. The non-figurative campaign series includes a film, print advertisements and GIFs, to be promoted across magazines, social media and websites. The campaign takes influence from his design influences and embodies a hyper-digital aesthetic

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