Fabricated Futures

Fabricated Futures

Fabricated Futures is a sustainable Indian fashion brand created by me which offers a contemporary collection of Indian ethnic wear combined with western fusion styles for the huge bridal wear market that is celebrated with intricately planned culture- rich festivities, co- creating garments and offering fashion with emotional significance. The brand tells a story by inviting the customer to be a part of it's eco friendly and ethical family, creating awareness about the threat the ocean plastic waste poses on our ecosystem. The collections are made by recycling plastic bottles to make fabrics which will then made be into couture dresss and rented by customers.

Fabricated Futures

‘Fabricated Futures’ is a sustainable, Indian fashion brand designed for the huge bridal wear market. The brand offers its rental services as an alternative solution to stop the fabric wastage in the Indian fashion industry and create awareness about the ocean plastic pollution caused due to the fashion industry. Due to less recycling measures taken by the government, the brand is making conscious efforts of recycling plastic bottles into fabrics to curate high end couture dress for women. The collection is inspired from the marine life. To illustrate the brand thought, I have designed the brand identity, editorial and directed a film as well for Fabricated Futures.