This installation considers how fashion brands can continuously reconstruct their images through key attributes, from perfume to colour to accessory. This is the third instalment of the LCF vitrine project at London College of Fashion’s John Prince’s Street site, realised by MA Fashion Curation graduates: Charlotte Delacour, Hester Mauduit, Claire Mosley and myself. The display merges the concept of a fashion house with that of a dollhouse. We also made use of the glass with graffiti-style vinyl to extend our curatorial space and disrupt the presentation. Our intention with this dollhouse was to be both amusing and provoking.
Mock up of the final vitrine
View of the dollhouse front and back, with the graffiti
The dollhouse, wrapped, inside the vitrine
Work in progress of the dollhouse 1
Work in progress of the dollhouse 2
Work in progress of the dollhouse 3
Work in progress of the dollhouse 4
Installation of the graffiti-style vinyl
The vinyl reads: "Can you break the formula?"
The dollhouse being installed in the vitrine
Close up of the final dollhouse
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