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House of Heritage - Vitrine display

#curation

This installation considers how fashion brands can continuously reconstruct their images through key attributes, from perfume to colour to accessory. This is the third instalment of the LCF vitrine project at London College of Fashion’s John Prince’s Street site, realised by MA Fashion Curation graduates: Charlotte Delacour, Hester Mauduit, Claire Mosley and myself. The display merges the concept of a fashion house with that of a dollhouse. We also made use of the glass with graffiti-style vinyl to extend our curatorial space and disrupt the presentation. Our intention with this dollhouse was to be both amusing and provoking.

Mock up of the final vitrine

View of the dollhouse front and back, with the graffiti

The dollhouse, wrapped, inside the vitrine

Work in progress of the dollhouse 1

Work in progress of the dollhouse 2

Work in progress of the dollhouse 3

Work in progress of the dollhouse 4

Installation of the graffiti-style vinyl

The vinyl reads: "Can you break the formula?"

The dollhouse being installed in the vitrine

Close up of the final dollhouse

Final display

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