Here is a Kapferers prism of a renowned French luxury brand. It portrays a brands identity by detailing 6 facets. He believed brand identity could be illustrated by describing the relationship with customers, the physique of a brand, and the reflection it creates. internally, one must describe the personality culture and an individual's own self-image. Descriptive wording and creating in a non-repetitive manner will produce a strong identity prism.

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