The brief was to transform the digital communication strategy of a reputable, well established, but out of touch brand. In our group of three, we decided to use The Body Shop as they do not present their 5 core values very well and customers do not know too much about their values. We created a stop motion animation focusing on their core value of supporting community fair trade. This was because we felt not many people know that when they buy a product from the shop, they are helping the community who make and source the product. We decided to target the animation at children as they will soon be buying gifts for people and teaching about community fair trade is important and they will tell their parents who may be interested and want to buy the product.
The Body Shop animation
Animation above the Moringa products in The Body Shop (real life context)
Animation in The Body Shop store window (real life context)
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