The main project purpose was to put again in life a bankrupt brand: Enron. Starting from an accurate research of Enron’s values I have worked with and I have created a brandbook that mirrored the old values and the history of Enron with the addition of some modernized and updated values. I have also created a brand magazine, that mirrored the soul and the ethics of Enron through the articles and the pictures inside. I have finally created a brand video, focused on the word WHY, because in our opinion Enron is always researching and disco- vering new perspectives; I have created a website and a base online eventually.

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