Starting from the movie “Being John Malkovich” the group of classmates I have worked with and I have done an extremely accurate and deep analysis of the movie: story, characters, plot and interweaving, sales analysis, analysis of the communicative chan- nels and the touchpoints. From this analysis we have hypothesized to create some projects that mirrored the principal characteristics of the movie. We have hypothesized therefore to create: a puppets show, a television show where the protagonists exchange their identity for 72 hours, an exhibition that can re- create the weird office in the movie, a table game.

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