This branding report on Hermes uses branding theory to evaluate it. It covers its past and current brand identity and how its products, communications and branded retail spaces contribute to its value. It gives an understanding of how its heritage, positioning within the Fashion market, brand developments and international brand strategy contribute to making it thrive. An insight of its retail brand experience as well as its target consumers' profile also helped evaluating its performance internationally, through heavy primary and secondary research conducted both in France and the UK.
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