Safe Base

In my previous research project, I found that Gen Zers are disillusioned by clubbing. My primary research found that many of them (especially females) feel unsafe or uncomfortable. In addition, many are seeking escape from everyday life, and this escape is more focused on in person social interactions. The club scene has historically been a place of acceptance, boundary pushing and an environment where trends can be created, making it an important creative space for fashion. Therefore, I concluded that there is an opportunity to create something which allows Gen Z to continue to enjoy and benefit from this creative outlet, and escape without feeling unsafe. My solution to this problem was to design a members club that hosts events with people’s safety in mind and works to build a community that encourages and normalises a culture of acceptance and safety. The members club is called ‘Safe Base’ and works alongside partners to provide education and training to nightlife spaces and also to clubbers, with the aim of normalising safe clubbing and ensuring that Gen Z are able to enjoy this creative outlet.