The Brief: work collaboratively to create a men’s fashion brand and an accompanying collection lookbook inspired by the phrase "tailoring with a twist". The project included brand assets and guideline design, photography, editorial layouts and brand narrative.

Seasonal Logo Variations

Logo depictions for Spring/Summer and Autumn/Winter lines

Spring/Summer Lookbook

Spring/Summer collection shown in the collections lookbook

Papillon Store

Spring/Summer window display

Further Brand World

Showing how the brand translates across promotional touch points and brand devices

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