The Brief: work collaboratively to create a men’s fashion brand and an accompanying collection lookbook inspired by the phrase "tailoring with a twist". The project included brand assets and guideline design, photography, editorial layouts and brand narrative.
Seasonal Logo Variations
Logo depictions for Spring/Summer and Autumn/Winter lines
Spring/Summer collection shown in the collections lookbook
Spring/Summer window display
Further Brand World
Showing how the brand translates across promotional touch points and brand devices
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