Just thinking about shopping changes our brain chemistry. Although a little shopping may save a bad day, in the long run, buying new stuff to boost our mood can turn into a dangerous habit. It is during the busy consumption peaks of the year when we are more vulnerable to engage in impulsive shopping. These Black Friday gift cards were placed in fast fashion stores as a bait for bargain hunters. When touched, fully covered in charcoal, the reverse side of the card will reveal a hidden message. Public shame on those who compromise their peace of mind for the shopping high 🎀

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