The assignment brief was to use a selection of typeface classifications to promote five of the United Nations’ 17 sustainable development goals for 2030. The cards, featuring Didot, Helvetica, Futura, Avenir, Baskerville, Rockwell, Impact, and Variex, were produced in simple black and white so as not to distract from the message. Presented as a campaign called '17 goals in black and white', they were enclosed within a presentational envelope featuring hybrid numerals, and printed on G.F. Smith 180gsm transclear paper and hand-made. The expressive typographic approach was principally inspired by Herb Lubalin. An experimental five frame animation is also shown, produced while generating concepts for the cards, and inspired by Chermayeff and Geismar's 'Watching Words Move'. The images were developed in InDesign and the animation produced using Photoshop. During the research and development stages, alternative type-set versions were prototyped in the London College of Communication's letterpress workshop. This required some substitution of typefaces. Gill Sans for Helvetica, and Walbaum for Didot.
Printed set with colour 'extracted'
Reinforcing the idea of the nature of type as 'black and white'
'17 goals in black and white' campaign envelope
To reinforce the feeling of a set, an envelope was produced using GF Smith Transclear paper
Watching words move
An experimental five frame animation, produced while generating concepts for the cards, and inspired by Chermayeff and Geismar's 'Watching Words Move'.
Final printed set
Each card was produced in white on blank and an alternative inverted version
During the research and development stages, alternative type-set versions were prototyped in the LCC letterpress workshop
To report inappropriate content, an infringement of copyright, or to report a problem on the Portfolio platform, please contact the Digital Team
Thank you, your feedback has been received.