Design Resolution: Type Classification

The assignment brief was to use a selection of typeface classifications to promote five of the United Nations’ 17 sustainable development goals for 2030. The cards, featuring Didot, Helvetica, Futura, Avenir, Baskerville, Rockwell, Impact, and Variex, were produced in simple black and white so as not to distract from the message. Presented as a campaign called '17 goals in black and white', they were enclosed within a presentational envelope featuring hybrid numerals, and printed on G.F. Smith 180gsm transclear paper and hand-made. The expressive typographic approach was principally inspired by Herb Lubalin. An experimental five frame animation is also shown, produced while generating concepts for the cards, and inspired by Chermayeff and Geismar's 'Watching Words Move'. The images were developed in InDesign and the animation produced using Photoshop. During the research and development stages, alternative type-set versions were prototyped in the London College of Communication's letterpress workshop. This required some substitution of typefaces. Gill Sans for Helvetica, and Walbaum for Didot.