Clits, Tits & Other Bits

Project in collaboration with Kangwa Saili, This brief was set by D&AD and Teen Vogue. The challenge was to use branded content to explore ideas around female pleasure and sexual wellness, seeking to educate and challenge Teen Vogue’s audience. There is a lack of education for women about their bodies, sexual and vaginal health and many of these topics are very taboo. Clits, tits & other bits is a board game designed for females age 16 – 24, aiming to start conversations, encourage women to explore their bodies and to talk about their personal journeys. The game design is focused on parts of the female body, this includes breasts,
bums, stomachs and vaginas. They are used to symbolise the beauty of the female body and the beauty of difference as we incorporate, lumps, bumps and many shades to show inclusion of all that play the game. The Pleasure Gap is the brand behind the game. Aiming to educate and empower young women
to find the beauty within themselves, break down barriers and start conversation to close the orgasm / pleasure gap. The logo represents fluids such as discharge, ejaculation, period blood and other bodily fluids.