Nike Strategy and Innovation Distribution

This project critically explores innovation strategies within the fashion and sportswear industry, focusing on Nike's evolving approaches to product and service innovation. It assesses how Nike adapts to market shifts through technology-driven sustainability efforts, immersive retail experiences, and digital transformation, including its metaverse engagement via platforms like Zepeto. Through netnographic research, the project evaluates user-brand interaction in virtual spaces, highlighting opportunities and shortcomings in Nike’s Web3 strategies. A key contribution is the development of SHIELD x Nike, a social innovation venture addressing women's safety during outdoor activities. The proposal integrates discreet wearable safety technology, such as alarms and GPS tracking into Nike apparel and apps, aiming to reduce gender-based harassment and empower women in public spaces. With a blended value proposition, the venture prioritizes both social impact and commercial viability, leveraging Nike’s brand power for global reach. The project concludes with a critical self-reflection on personal growth, creative resilience, and strategic thinking across the innovation and distribution landscape.