The project is a rebranding for Odenbach, a family-run bed-and-breakfast in Salzburg, Austria. The new logo uses handwritten blackletter to show both the personal side of Odenbach’s service and the city’s Germanic heritage. The accompanied imagery is based on a range of Salzburg’s iconic symbols such as the birthplace of Mozart, the Salzburg Cathedral, the mountains surrounding the city, etc. The products are finished with thermal powder printing to acquire a texture that further reflects the handmade quality of the family-run bed-and-breakfast.

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