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Unleash Your Super x Lace-Up Your Super

#finalyear #comic-book #drawing #sportswear #superheroes

By researching the idea of ‘Motors’ by Cooper: “The ‘motors’ of a costume have the power to dramatically alter the wearer’s sense of physical and psychological identity (Cooper, 1999, p. 37).” (Brownie, B. & Graydon, D. 2015, P. 24). and looking at Superhero/Comic references I am linking these with sportswear and how the motors of sportswear can give us (the consumer) a positive effect physically and mentally. My project will explore this by creating a campaign with this concept in mind for the sports brand PUMA.

Lace- Up Your Super

The power of sportswear and the incredible positive effect that it can have on our well-being is powerful. Unleash Your Super from within. (Poster Design)

Lace- Up Your Super

The power of sportswear and the incredible positive effect that it can have on our well-being is powerful. Unleash Your Super from within. (Poster Design)

Lace- Up Your Super

The power of sportswear and the incredible positive effect that it can have on our well-being is powerful. Unleash Your Super from within. (Poster Design)

Lace- Up Your Super

The power of sportswear and the incredible positive effect that it can have on our well-being is powerful. Unleash Your Super from within. (Poster Design)

Lace- Up Your Super

The power of sportswear and the incredible positive effect that it can have on our well-being is powerful. Unleash Your Super from within. (Poster Design)

Lace- Up Your Super

The power of sportswear and the incredible positive effect that it can have on our well-being is powerful. Unleash Your Super from within. (Poster Design)

Lace- Up Your Super

The power of sportswear and the incredible positive effect that it can have on our well-being is powerful. Unleash Your Super from within. (Poster Design)

Lace- Up Your Super

The power of sportswear and the incredible positive effect that it can have on our well-being is powerful. Unleash Your Super from within. (Poster Design)

Lace- Up Your Super

The power of sportswear and the incredible positive effect that it can have on our well-being is powerful. Unleash Your Super from within. (Mural Design)

Lace- Up Your Super

The power of sportswear and the incredible positive effect that it can have on our well-being is powerful. Unleash Your Super from within. (Poster Design)

Lace- Up Your Super

The power of sportswear and the incredible positive effect that it can have on our well-being is powerful. Unleash Your Super from within. (Mural Piece)

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