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The Squeeze

#finalyear #contour #design #print-design #swimwear

The Squeeze is an exciting new sustainable swimwear brand created as part of my final project. The main aim for the brand was to create sustainable swimwear that was not boring or that excluded customers with too high of a price point. By using the same perfectly fitting 10 key shapes for each collection but changing the print The Squeeze is able to offer something new and exciting whilst offering classic flattering shapes that you know will fit you. Each of the prints shown in this snippet of the project were designed by myself with inspirations from sources such as Matisse and Bridget Riley. As is evident from the designs The Squeeze is passionate about colour and wants to change the drab image that sustainable apparel holds.

The Squeeze : Lockdown Shoot

Each of The Squeeze's bikini bottom shapes shot by the designer during the UK's lockdown

The Squeeze : Illustration

Designers illustration of each of the three bikini bottom styles

The Squeeze : Bloom

The Squeeze's SS/21 print Bloom shown on 3 final designs

The Squeeze : Wave + Prowl

The Squeeze's Wave and Prowl prints shown on final designs

The Squeeze SS/21

Each of The Squeeze's 10 key shapes shown in the Bloom print

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