SAMANUROOP (समनुरूप Hindi: to conform, comply with rules, behave accordingly to socially acceptable conventions) is a custom Hindi Devanagari typeface designed as a response to the wave of rising nationalist, extremist, political climate around the world. It depicts a dystopian, fascist regime through type, by turning the originally curvy and soft Indic Hindi Devanagari script into a bold and geometric form. The type specimen is structured to replicate the communist party’s Little Red Book.
The typeface is presented in a combination of an editorial type specimen book and a banner.
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