Omar Bayoumi brand development. Having said the word "fusion", it is the definition of the brand's concept. Inclusivity is what the brand stand for. The brand aims to transcend beyond social norms of femininity/masculinity and modern society to create innovative garments and experiences. Minimalism and luxury lay in the core of Omar Bayoumi, while inclusivity and ageless are terms that define the target market. The eponymous brand is very personal for the designer being built around his ancestries place. High standards when it comes to planning, the brand displays high energy and careful thinking. Combining the modern and the classic, Omar Bayoumi is a cutting-edge fashion label. The presented portfolio's aim is to represent the concept of the brand as well as giving an idea of the final outcome of the garments. More to come soon.

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