This project is a competition brief for HSBC advertisement that would be placed in and airport. I wanted to represent diversity that is one of HSBCs 5 values. I didn't want to have it depicting anyone of a certain race, disability, gender or sexuality so instead I wanted to have being a scene of different looking monsters interacting. As they where in and air port I wanted them to be based around the idea of travel as well. So one is of a Theme Park, one at the Beach and one at a ski slope as theses are all holiday destinations. This I felt would entertain the viewer more as it would give them more of the excitement of there on holiday that they were starting
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