My final collection was based on the relationship between globalisation and cultural dilution. I referenced the city of Amsterdam, exploring how increased global interconnectivity and sub-cultural emergences affected Dutch traditions and overshadowed its history. Taking inspiration from a large variety of primary research, I looked at the project from the perspective of a visiting tourist, highlighting tourist cliché and global stigma.

WHEN IN DAM AW20

OUTFIT 1 DIGITAL OUTCOME

WHEN IN DAM AW20

OUTFIT 2 DIGITAL OUTCOME

WHEN IN DAM AW20

OUTFIT 4 DIGITAL OUTCOME

WHEN IN DAM AW20/ FRONT LINEUP

FRONT LINEUP OUTFIT 1-6

WHEN IN DAM AW20/ BACK LINEUP

BACK LINEUP OUTFIT 1-6

WHEN IN DAM AW20 RANGE PLAN

36 GARMENT AW20 RANGE

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