This was an agency brief set by Anyways, the challange was to create a physical activation for a primarily online brand, the brand I chose is Monzo and Monzino Money is a sub-brand. Monzino Money is a scheme to educate children about money & savings through educational fun activities. The scheme is in association with Beavers, Scouts which is for children ages 8 - 10 they currently have 120,000 members across the UK. Monzino Money will be a traveling roadshow operating on a branded double decker bus, the bus will visit Beaver members at their club meetings. The children will take part in activities in order to earn their Monzino Money badge. Each activity the children will earn Monzino Money that they can later spend in the craft store to make their own Monzino Money box.
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