For this Project we were tasked to create the branding and identity for a festival of our choice. For my festival I created 'Signa/ Fai/ure', an electronic and techno music festival. However what makes this one stand out is it's choice of locations: disused London tube stations. To achieve the correct tone and visual aesthetic I did much research into pre-existing venues and events that cater to my demographic/target audience.

Instagram

Instagram account made to promote the festival.

Marketing

Mock ups of how the festival will be advertised in public spaces.

Marketing

Mock ups of how the festival will be advertised in public spaces.

Festival Posters

Some examples of the festival poster variations.

Merchandise

Some examples of the festivals merchandise.

Ticket Mockup

A design that evokes the oyster card while reflecting the aesthetic qualities of the festival.

Festival Poster

Example of the general layout and structure of the festivals posters.

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