This project examines the relationship between emerging designers, start-ups and the fashion industry in Italy. The outcome of this research is Fashion UP, a biannual magazine aiming to provide a commune platform and facilitate the networking process. Fashion UP positions itself between B2B and independent fashion magazines. Its aim is to scout emerging talents and start-ups and showcasing their work while celebrating business success and analysing trends and current affairs around the national fashion industry. It is the only Italian magazine targeting both business leaders and start-ups in fashion.
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