Visual artefact to illustarte my bachelor thesis. The core finding of my thesis "The Real Thing but made for Humans: Brand Authenticity in Coca-Cola and Oatly" is that Coca Cola and Oatly, two brands that appear to be very different, symbolise something authentic to their consumers. The design artefact aims at showing that brands are not always what they appear to be and that brand authenticity is a complex subject. Available at:

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