cheng chang - profile image

cheng chang

London College of Communication

BA (Hons) Graphic Branding and Identity

About me

I come from Jiangsu, China, and have spent three years in brand design, transforming observations into tangible products. I pursue logical and emotional design, believing every brand has a story, emotion, and social responsibility. Through innovation, I aim to shape public imagination and foster empathy, making brands more than product symbols but emotional connections with consumers. In the future, I hope to achieve this through various media and artistic means.



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