Profile – UAL: Portfolio

About me

MA Fashion Marketing and Global Cultures student at LCF with a CSM Textile Design background. My work bridges creative design with strategic marketing, focusing on global market connectivity and sustainable practices. Winner of the 2024 Mango X LCF collaboration project, with designs featured in British Vogue and at the British Fashion Awards 2023. Passionate about creating innovative marketing strategies that connect Eastern and Western markets.

Skills

#marketing #communications #design #sustainability

Website

https://www.fashioncrossover-london.com/jiazhen-xie-central-saint-martins-2021-i4142

CV

Portfolio projects

Patagonia in China: Chinese Millennial Consumers' Views on Brand Sustainability

Added 26 October #finalyear #Branding #Marketing #Strategy #Sustainability

Humanistic Capitalism: Luxury Brands' Cultural Marketing for Sustainability

Added 25 October #Diversity #Luxury #Marketing #Sustainability

Heritage Meets Innovation: Burlington Arcade's Strategic Entry into Chinese Market

Added 26 October #GenerationZ #Influencer #Luxury #Marketing

Jiazhen Xie - Graduate