As a postgraduate student in the MA Strategic Fashion Marketing program at the London College of Fashion, I have developed a strong academic and professional interest in the luxury sector, Gen Z consumer behavior, and cross-cultural marketing, areas I intend to pursue as my future career path. Through extensive internships and project involvement in the fashion industry, such as participating in the preparation of Laurence Xu’s Kashgar Fashion Show, I have gained practical experience that allowed me to apply marketing theories in real-world contexts. Additionally, I have acquired valuable technical skills, including graphic design using Figma, as well as image editing and manipulation with Photoshop.
