Central Saint Martins
BA (Hons) Culture, Criticism and Curation
'Such a Big Ego' problematises the idea of the alter ego. It considers alterity in order to surpass the "I", imagining a radically different kind of identity so that the authors might converse with Frankenstein's monster, or write prose using an Artificial Intelligence text generator. The publication casts a shadow as the Instagram account @such.a.big.ego, which compiles found images and original content to perform selfhood. Resisting the Instagram square, it revolves around a circle motif.
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