I am Jihyun An, an industrial designer studying MA in Industrial Design at Central Saint Martins. I believe that good design is not always about creating something new but the journey to find it. Good design starts from observing how things work in the world with a deep understanding. My goal is to re-create a design practice that takes the familiarity of everyday environments. I am a designer who is consistently aware of the lifecycle of a product, even after objects have been designed.
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